Final Adopted Budget FY23-24

COMMUNICATIONS AND MARKETING DEPARTMENT Actual Budget

Adopted 2023-24

Projected

2021-22

2022-23

2024-25

Revenues by Type Intergovernmental Revenue

48,000

19,439

48,000

48,000

200

Other Revenues

9

200

200

Subtotal

48,200

19,448

48,200

48,200

2,389,362 2,437,562

General Fund Contribution

2,132,619 2,152,067

2,298,834 2,347,034

2,463,729 2,511,929

Total

Departmental Objectives  Provide strategic communications to promote City programs and services.  Promote news to constituents through electronic and print mediums.  Respond to concerns and requests for information from public and media.  Ensure all communications and marketing efforts follow brand standards.

Performance Measures

Adopted 2023-24

Actual

Budget 2019-20

Projected 2024-25

2021-22

Communications  Increase of social media subscribers Facebook  Media Relations: News Releases Produced  Magazine and Newspaper Ads Produced  Electronic and Print Newsletter Produced  City Website: News Releases Posted Twitter

28,600 51,000

26,735 49,459

27,800 50,400

28,600 51,000

300

350

300

300

60 70

51 42

49 42

60

100 325 N/A

325 N/A

300 55%

300 55%

 Contact Monkey

Greensboro Television Network  Original programming (on-air)

225

194

225

245

50 50

49 47

50 50

50 50

 Alexa Streaming

 Podcasts

3,700 1,100

3,500 1,000

4,000 1,250

4,000 1,250

 YouTube Subscribers  Streaming/Roku

45

20

45

45

 LiveU Events

Contact Center  Average Daily Calls

1,000

1,100

1,100

1,100

228,000

176,222

228,000

228,000

 Customer Interactions - Phone, Chat, Email, In Person, etc.

6% 70

5% 61

6% 70

6% 70

 Abandonment

 Average Speed of Answer (In Seconds)

Budget Highlights: The FY 23-24 Adopted Budget is increasing by $90,528, or 3.9%.

Adopted 2023-24 Budget

66