Final Adopted Budget FY23-24

COMMUNICATIONS AND MARKETING DEPARTMENT Communications and Marketing: Provides fully integrated communications and marketing services. The central point of contact for public and media regarding City information. Develops strategic marketing campaigns, news releases, external newsletters, employee communications, and maintains the City’s internal and external internet presence. Greensboro Television Network: Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN produces videos that highlight the people, places and programs that call Greensboro home. Contact Center: Serves as central citizen request center with one single City phone number (373-CITY) for residents and businesses to report problems, ask questions and request services in one contact, provides up-to date instant access to information from departments; tracks requests and service responses for maximum trend analysis and performance measurement.

Actual 2021-22

Budget 2022-23

Adopted 2023-24

Projected

2024-25

Expenditures by Program Communications and Marketing Greensboro Television Network

965,107 464,333

818,664 409,129 924,274

911,673 472,059 963,302

992,108 478,548

1,008,122

Contact Center

1,041,273

Total

2,437,562

2,152,067

2,347,034

2,511,929

Actual 2021-22

Budget 2022-23

Adopted 2023-24

Projected

2024-25

Full-time Equivalents by Program Communications and Marketing Greensboro Television Network

7.00 4.00

7.00 4.00

7.00 4.00

7.00 4.00

13.00

Contact Center

13.00

13.00

13.00

24.00

Total

24.00

24.00

24.00

Actual 2021-22

Budget 2022-23

Adopted 2023-24

Projected

2024-25

Expenditures by Type Personnel Costs

2,042,439

1,832,061

1,927,543

2,116,458

395,123

Maintenance & Operations

320,006

419,491

395,471

Total

2,437,562

2,152,067

2,347,034

2,511,929

Adopted 2023-24 Budget

65