Greensboro Plan2Play Parks and Recreation Master Plan 2019

98 - FEBRUARY 2019

online reputation, location-based marketing (check-in to parks), and sharing tools to provide updates about recreation activities through the five major platforms (facebook, instagram, twitter, youtube and linkedin). Assess ways to make communications responsive to community needs - As communities become more diverse, departments across the nation are also increasingly producing program information in multiple languages in order to reach a broad cross section of the community. Greensboro should monitor the need for different translations and versions, both online and in print. Likewise, the needs of aging communities like Greensboro, or those with visual or literacy challenges, should be considered with print and online communications. The Department can look to the ADA for a basic toolkit with guidelines for creating accessible websites with nondiscrimination elements.

Action 2d. Continue to grow technology capabilities including the Department’s web and social media presence. Leverage the Piedmont Discovery App - Technology is a much bigger part of everyday life than it was five or ten years ago and the typical target audiences for recreation are getting the majority of their information online, rather than print material. A park locater app with information and locations of all of Greensboro’s parks and facilities is already in development to assist residents in finding recreational opportunities. Continue social media and email marketing - Email marketing is still a strong communication tool; however, social media marketing to promote physical activity and health and wellness is gaining traction as more demographics use these platforms to get information. According to the NRPA, there are several trends that can be used to promote park and recreation programs and activities. They include daily incentives or coupons to attract non-users, opportunities to manage the department’s