FY 2024-2025 Final Adopted Budget

&20081,&$7,216 $1' 0$5.(7,1* '(3$570(17

Departmental Objectives · Provide strategic communications to promote City programs and services. · Promote news to constituents through electronic and print mediums. · Respond to concerns and requests for information from public and media. · Ensure all communications and marketing efforts follow brand standards.

PERFORMANCE MEASURES

Actual

Budget 2023-24

Adopted 2024-25

Projected 2025-26

2022-23

Communications · Facebook Subscribers

28,811

28,600

32,100

34,250

· X (formerly Twitter) Subscribers

50,146

51,000

50,175

50,200

· NextDoor Subscribers

81,843

88,875

94,500

100,500

· News Releases Produced

350

300

350

350

· Magazine and Newspaper Ads Produced

40

60

40

40

· Electronic and Print Newsletters Produced

39

70

51

51

· City Website: News Releases Posted

104

325

100

105

· Contact Monkey Subscribers

350

-

350

350

Greensboro Television Network · Original programming (on-air)

272

225

325

325

· Alexa (Flash Brie ¦ ngs)

46

50

50

50

· Podcasts Produced

59

50

70

70

· YouTube Subscribers

4,490

3,700

6,000

7,000

· Roku Subscribers

1,278

1,100

1,475

1,568

· LiveU Events

54

45

65

70