FY 2017-18 FINAL ADOPTED BUDGET

COMMUNICATIONS AND MARKETING DEPARTMENT

2015-16

2016-17 Budget

2017-18 Adopted

2018-19 Projected

PROGRAMS

Actual

Communications and Marketing Offers fully integrated marketing and communications services. Serves as the central point of contact for public and media regarding City information. Develops strategic communications plans, news releases, external newsletters, employee communications, and maintains the City’s internal and external Internet presence. Manages public information requests.

Appropriation

673,420

690,879

766,234

786,171

Full Time Equivalent Positions

6

6

7

7

GTN Television

Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN produces videos that highlight the people, places and programs that call Greensboro home.

Appropriation

414,635

427,867

453,314

479,512

Full Time Equivalent Positions

4

4

4

4

Contact Center Serves as central citizen request center with one single City phone number (373-CITY) for residents and businesses to report problems, ask questions and request services in one contact, provides up-to-date instant access to information from departments; tracks requests and service responses for maximum trend analysis and performance measurement.

Appropriation

0 0

858,423

834,323

873,233

Full Time Equivalent Positions

13

13

13

Departmental Objectives

 Consolidate multiple departments’ advertising and communications efforts into organization-wide marketing plan and brand.  Provide strategic communications and marketing support to create greater awareness of City programs and opportunities.  Provide current news to constituents through City-initiated electronic and print newsletters, and through commercial media.  Quickly, courteously, and accurately respond to concerns and requests for information.

2015-16

2016-17 Budget

2017-18 Adopted

2018-19 Projected

PERFORMANCE MEASURES

Actual

Workload Measures  Percent of public record requests responded to within two business days  Percentage of original daily programming on GTN  Number of Good News stories produced per year  Increase percent of social media subscribers city-wide

80%

80%

80%

80%

87%

85%

90%

90%

45

30

30

30

86%

25%

20%

20%

2015-16

2016-17 Budget

2017-18 Adopted

2018-19 Projected

BUDGET SUMMARY

Actual

Expenditures:

Personnel Costs

703,192 384,863

1,514,370

1,606,019

1,679,934

Maintenance & Operations

462,799

447,852

458,982

Capital Outlay

0

0

0

0

Total

1,088,055

1,977,169

2,053,871

2,138,916

Total FTE Positions

10.000

23.000

24.000

24.000

Revenues: Other

76,315

32,046

32,096

32,046

General Fund Contribution

1,011,740

1,945,123

2,021,775

2,106,870

Total

1,088,055

1,977,169

2,053,871

2,138,916

BUDGET HIGHLIGHTS  The FY 17-18 budget is increasing by $76,702, or by 3.9%.  A full-time Public Records Administrator position was implemented to support the PIRT program.  GTN began production of new programming including Greensboro Business Profiles and Council Conversations.

Adopted FY 2017-18 Budget

52