FINAL ADOPTED BUDGET FY2022-23

COMMUNICATIONS DEPARTMENT Actual 2020-21

Budget 2021-22

Adopted 2022-23

Projected 2023-24

Revenues by Type Intergovernmental Revenue Other Revenues

48,000 200 48,200

19,915 13 2 20,04 7

48,000 200 48,200

48,000 200 48,200

Subtotal

2,298,834 2,347,034

General Fund Contribution

2,066,902 2,086,94 8

2,210,107 2,258,307

2,328,171 2,376,371

Total

Departmental Objectives  Provide strategic communications to promote City programs and services.  Promote news to constituents through electronic and print mediums.  Respond to concerns and requests for information from public and media.  Ensure all communications and marketing efforts follow brand standards.

Performance Measures

Adopted 2022-23

Actual

Budget 2019-20

Projected 2023-24

2020-21

Communications  Increase of social media subscribers Facebook  Media Relations: News Releases Produced  Magazine and Newspaper Ads Produced  Electronic and Print Newsletter Produced  City Website: News Releases Posted Twitter

28,600 51,000

26,735 49,459

27,800 50,400

28,600 51,000

300

350

300

300

49 42

36 42

51 42

49 42

300 55%

350 53%

300 55%

300 55%

 Contact Monkey

Greensboro Television Network  Original programming (on-air)

225

200

194

225

50 50

45 45

49 47

50 50

 Alexa Streaming

 Podcasts

4,000 1,250

2,086

3,500 1,000

4,000 1,250

 YouTube Subscribers  Streaming/Roku

701 N/A

45

20

45

 LiveU Events

Contact Center  Average Daily Calls

1,100

1,086

1,100

1,100

228,000

222,877

176,222

228,000

 Customer Interactions - Phone, Chat, Email, In Person, etc.

6% 70

7.8%

5.1%

6% 70

 Abandonment

176

61

 Average Speed of Answer (In Seconds)

Budget Highlights: The FY 22-23 Adopted Budget is increasing by $88,727, or 3.9%.

Adopted 2022-23 Budget

64