FINAL ADOPTED BUDGET FY2021-22

COMMUNICATIONS DEPARTMENT Actual 2019-20

Budget 2020-21

Adopted 2021-22

Projected 2022-23

Revenues by Type Intergovernmental Revenue Other Revenues

48,000 200 48,200

47,857 207 48,064

48,000 200 48,200

48,000 200 48,200

Subtotal

2,210,107 2,258,307

General Fund Contribution

2,061,36 2 2,109,42 6

2,139,295 2,187,495

2,273,293 2,321,493

Total

Departmental Objectives  Provide strategic communications to promote City programs and services.  Promote news to constituents through electronic and print mediums.  Respond to concerns and requests for information from public and media.  Ensure all communications and marketing efforts follow brand standards.

Performance Measures

Adopted 2021-22

Actual

Budget 2019-20

Projected 2022-23

2019-20

Communications  Increase of social media subscribers Facebook  Media Relations: News Releases Produced  Magazine and Newspaper Ads Produced  Electronic and Print Newsletter Produced  City Website: News Releases Posted Greensboro Television Network  Original programming (on-air) Twitter

27,000 50,000

12,604 47,442

12,000 47,000

30,000 51,500

300

250

300

300

53 42

40 42

25 42

53 42

300

250

300

300

220

182

210

220

50 50

35 31

47 47

50 50

 Alexa

 Podcasts

850

434

750

1000

 Streaming/Roku

Contact Center  Average Daily Calls

1,200

1,172

1,100

1,200

310,000

200,152

260,500

310,000

 Customer Interactions - Phone, Chat, Email, In Person, etc.

15%

21%

15%

15%

 Abandonment

250 seconds

252 seconds

190 seconds

250 seconds

 Average Speed of Answer

Adopted 2021-22 Budget

59