FINAL ADOPTED BUDGET FY2021-22

COMMUNICATIONS DEPARTMENT Communications and Marketing: Provides fully integrated communications and marketing services. The central point of contact for public and media regarding City information. Develops strategic marketing campaigns, news releases, external newsletters, employee communications, and maintains the City’s internal and external internet presence. Greensboro Television Network: Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN produces videos that highlight the people, places and programs that call Greensboro home. Contact Center: Serves as central citizen request center with one single City phone number (373-CITY) for residents and businesses to report problems, ask questions and request services in one contact, provides up-to- date instant access to information from departments; tracks requests and service responses for maximum trend analysis and performance measurement.

Actual 2019-20

Budget 2020-21

Adopted 2021-22

Projected

2022-23

Expenditures by Program Communications and Marketing Greensboro Television Network Contact Center

880,407 463,202 914,698 2,258,307

807,481 431,68 6 870,259 2,109,42 6

841,693 440,721 905,081 2,187,495

902,743 474,267 944,483 2,321,493

Total

Actual 2019-20

Budget 2020-21

Adopted 2021-22

Projected 2022-23

Full-time Equivalents by Program Communications and Marketing Greensboro Television Network Contact Center

7.00 4.00

7.00 4.00

7.00 4.00

7.00 4.00

13.00 24.00

13.00 24.00

13.00 24.00

13.00 24.00

Total

Actual 2019-20

Budget 2020-21

Adopted 2021-22

Projected 2022-23

Expenditures by Type Personnel Costs Maintenance & Operations

1,845,049 413,258 2,258,307

1,775,575 333,85 1 2,109,42 6

1,790,687 396,808 2,187,495

1,907,911 413,582 2,321,493

Total

Adopted 2021-22 Budget

58