COG Comprehensive Annual Financial Report

The Coliseum Arena hosted the Atlantic Coast Conference (ACC) Men’s Basketball Tournament for three seasons from 2013 to 2015 and will again host in 2020. It has also hosted the ACC Women’s Basketball Tournament since 2000, with the exception of 2017, and will continue to do so through 2022. The Greensboro Area Convention and Visitor’s Bureau estimates an economic impact of more than $27 million for the ACC tournaments . The Coliseum also hosted the 2016 USAMasters Games, as well as the 2015 U.S. Figure Skating Championships, an event that made a highly successful North Carolina debut in 2011. The ACC Hall of Champions opened in 2011 and honors the league’s schools, athletes and coaches with displays of artifacts and interactive games to celebrate the storied history of the ACC conference. The facility is open three days per week to the general public and also hosts special group tours. Funding of the $2.3 million project was provided by the State of North Carolina for tourism and economic development activities. The ACC Hall of Champions strengthens the bond between Greensboro and the ACC enhancing Greensboro’s efforts to secure future tournament dates. Greensboro Aquatic Center , a state-of-the-art, 78,323 square foot indoor swimming facility, with seating capacity of 1,850 and total capacity of 2,500 has been in operation since September 2011. Featuring leading edge concepts in aquatic design, the GAC brings together all major aquatic sports - competitive swimming and diving, water polo, synchronized swimming and other unique sports all in one venue. The GAC has provided Greensboro the opportunity to host high school and collegiate events, USA swimming meets, Master’s swimming and U.S. Water Polo events as well as many local, regional, national and international competitions. The GAC has previously hosted NCAA Swimming & Diving Championships in 2015 (Division I Women’s) and 2016 (Division III Women’s & Men’s). The GAC was also previously awarded the 2018 NCAA Division II Women’s & Men’s Championships and thus will now host NCAA Championships for five consecutive years (2018-2022). With this increase in demand, the GAC is in the process of building a fourth pool that will provide 19 additional short course lanes and 8 long course lanes, to be completed by June, 2019. The facility has had an estimated economic impact of over $150 million since it opened in 2011. The White Oak Amphitheatre is located on the southern end of the Greensboro Coliseum Complex campus. The Amphitheatre features a seating capacity of 7,061, including more than 2,000 reserved seats and general admission lawn seating for more than 5,600 patrons. This facility hosts a diverse selection of community events, music, arts and crafts and festival type events. The venue also supports entertainment at the annual Central Carolina Fair. The name White Oak was selected in honor of the City of Greensboro’s “official” tree and a selection of white oaks surround the venue’s seating area. The traditional amphitheatre season is a six-month schedule of events running from May through October. Greensboro was selected from among thirty-two applications to host the annual National Folk Festival from 2015 to 2017. The free, three-day outdoor event attracted roughly 400,000 visitors over its three year run, generating an economic impact between $12 to $15 million per year, based on audience surveys and other data. The 2017 event drew more than 162,000 attendees, an increase of 58% from 2015. The event also utilized the newly opened LeBauer Park as one of eight venues across downtown Greensboro, located in the vicinity of the planned Steven B. Tanger Center for the Performing Arts. With the success of the national event and enthusiastic response from attendees, ArtsGreensboro and other partners XIV