Investor Presentation

PERFORMANCE > NEXT. IMPORTANT DECISIONS ALREADY BEING IMPLEMENTED.

CUSTOMER AND SALES

VEHICLE

PROCESS AND STRUCTURE

COOPERATIONS

Improvement in sales performance and optimization of customer interface based on data analytics.

Complexity and product variety reduction while maintaining customer benefit.

Optimization of indirect purchasing and material cost reduction. Cross-functional optimization of structures and processes.

Project-based cooperations for opening up new opportunities. Joining forces with Daimler AG with the mobility services Joint Ventures and on automated driving.

Accelerate the R&D process.

BMW Group Investor Presentation, November 2019

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