DESIGN A COMMUNITY EDUCATION AND AWARENESS CAMPAIGN
Community support for Housing GSO and the recommendations within it are critical for successful implementation. Greensboro residents need to understand the existing need for affordable housing in their community, how the recommended programs and services laid out in Housing GSO are designed to address these challenges, and how all programs and services are designed to pair City investment with private funding to maximize the impact of public dollars. Undertaking a community education and awareness campaign will help build community support for Housing GSO, including recommendations for additional funding. NDD should coordinate with City marketing and communications staff, as well as implementation working groups to develop a Housing GSO community education and awareness campaign. This campaign should educate around the need for affordable housing in the Greensboro community, the benefits affordable housing provides, the recommended affordable housing programs and services for Greensboro, and the potential social impact of the recommendations. The campaign should include informational flyers and brochures, a social media presence, and in-person engagement at community events. Housing GSO education efforts should have a strong presence at all public engagement activities for the GSO2040 Comprehensive Plan update process, capitalizing on opportunities to highlight that affordable housing is integral to Greensboro’s growth and future success. Community education and awareness is essential for successful implementation of Housing GSO. NDD should work closely with other City departments to develop a marketing and education campaign to ensure residents understand the importance of affordable housing and how Housing GSO is designed to strengthen Greensboro for all.
Key Partners • City of Greensboro – NDD, City Manager’s Office, Communications & Marketing • Implementation Working Groups • Community partners
1. Work with Communications and Marketing Staff to market Housing GSO 2. Coordinate to create and disseminate education materials on the need for affordable housing in the community and the recommendations within Housing GSO