GuilfordWorks Annual Report PY2020-21

M A R K E T I N G A N D C O M M U N I C A T I O N S

Workforce Recovery,” held in July. In partnership with GTCC, this virtual event raised awareness of courses offered by GTCC and education support offered through NCWorks. In August, we hosted several drive-thru career fairs and resource events. The most prominent was “Bounce Back,” which brought together partner organizations to make citizens aware of the varied resources to meet the most urgent needs. In November 2020, we worked tirelessly to launch the new GuilfordWorks Adult Apprenticeship Program, which required several moving parts, including videos for a major launch event. We also ran a feature story in the Triad Business Journal, all coinciding with Apprenticeship Week. We worked with Business Engagement, Adult and Dislocated Worker Services, and the NextGen program to produce a variety of marketing collateral for a myriad of media and channels.

While maintaining the old site, we developed a new website with many new features. We made the best of a difficult situation by using the new “GuilfordWorks” brand name at every marketing and communication touch-point. Eventually, the new name gained traction. In March, we temporarily closed the NCWorks Career Centers to the public. Nonetheless, we were extremely busy rolling out new initiatives to assist anyone willing and able to work. Although the Career Centers were temporarily closed to the public, we were busy engaging job seekers and employers online with timely information. Those activities included several virtual presentations and in-person career fairs, each of which required a heavy dose of promotion. We eventually reopened to the public in mid-June with stringent guidelines for visitors and staff. That, however, opened the doors for more in-person and hybrid events. One such event was “Operation

2020 began with the exciting prospect of launching the new GuilfordWorks brand. We intended to roll out a new website along with the new identity to make a grand introduction. Unfortunately, the pandemic threw a wrench into those plans. Instead, we applied the logo to existing collateral and an outmoded website and forged ahead.

We hoped to start the new year with a fresh start, a new brand and a new website. Unfortunately, nothing happened quite as expected in 2020.

When the Centers closed, we created a series — in English and Spanish — notifying citizens about text messaging support. These messages were posted on Greensboro and High Point Transit, digital posters on downtown kiosks, messages across our social media channels, and flyers posted throughout the community.

BUSCANDO TRABAJO? TEXTO “ TRABAJOS ” A 336.882.4141

LOOKING FOR WORK? TEXT “ JOBS ” TO 336.882.4141 *MESSAGE & DATA RATES MAY APPLY

*SE PUEDEN APLICAR LAS TARIFAS DE MENSAJES Y DATOS

El personal del Centro de Carreras de NCWorks esta disponible de 9 am – 4 pm, Lunes - Viernes para responder preguntas y responder a sus mensajes de texto. Si esta desempleado y busca trabajo activamente , podemos ayudarlo. NCWorks ahora proporciona soporte de texto SMS para Solicitantes de empleo en el condado de Guilford.

We produced a variety of videos, including success stories and promotional event videos. Check out some of those videos at https:// guilfordworks.org/ .

We partnered with GTCC to help promote Operation Workforce Recovery, a virtual event that raised awareness of in-demand courses offered by GTCC and education grants offered through NCWorks.

Once again, we published multi-lingual information about our partnership with Coursera. We produced digital and printed collateral and an audio spot that ran on Greensboro Transit and local radio stations.

No envie ninguna informacion de identificacion personal confidencial, de propiedad o confidencial (por ejemplo, numero de Seguro Social; fecha de nacimiento; numero de licencia de conducir; o tarjeta de credito, cuenta bancaria u otra informacion financiera). NCWorks Career Center staff is available from 9 am – 4 pm, Monday – Friday to answer questions and respond to your text messages. If you are unemployed and actively seeking work, we can help. NCWorks is now providing SMS Text support for Job Seekers in Guilford County.

Programs de empleador de igualdad de oportunidades. Ayudas auxiliares y servicios disponibles a pedido para personas con discapacidades.

Please do not submit any confidential, proprietary or sensitive personally identifiable information (e.g. Social Security Number; date of birth; drivers license number; or credit card, bank account or other financial information).

Equal Opportunity Employer/Program. Auxiliary aids and services available upon request to individuals with disabilities.

We hosted several virtual events for job seekers and business owners throughout the Performance Year, including a Virtual Healthcare Career Fair featuring ten local employers and over 400 registrations.

We hosted “Spring into Action” with Google Business Insights’ Tools workshop in partnership with the Greensboro Chamber of Commerce. The Live Stream session taught employers how to use Google Analytics to learn how consumers engage with their businesses online.

GUILFORDWORKS PRESENTS

We created a series of videos featuring our Pre-Apprenticeship and Employer Partners highlighting the benefits of participating in the program, all for a November launch.

BOUNCE BACK CONNECTING RESOURCES TO OUR COMMUNITY

We helped the NextGen team, GTCC and Energywise, promote two virtual “Industry Spotlight” sessions.

VIRTUAL EVENT

THIS EVENT BRINGS TOGETHER PARTNER ORGANIZATIONS TO MAKE GUILFORD COUNTY CITIZENS AWARE OF THE MANY RESOURCES AVAILABLE & ENSURES THAT WE’RE MEETING YOUR MOST URGENT NEEDS, INCLUDING :

HOUSING/UTILITIES | HEALTH & WELLNESS EMPLOYMENT | FOOD PANTRIES | CLOTHING AND MORE!

THUR. AUGUST 27 FREE ADMISSION 11 AM – 2 PM “LIVE” ON YOUR COMPUTER OR INTERNET CONNECTED DEVICE INTERNET ACCESS IS AVAILABLE AT NCWORKS CAREER CENTERS AND OTHER DESIGNATED SITES VISIT: GUILFORDWORKS.ORG/BOUNCE-BACK FOR MORE DETAILS Se i For Bounce Back, we produced a variety of promotional items, resulting in 409 registered online visitors.

MARCOM HIGHLIGHTS

During the first quarter of 2020, we produced three email newsletters. Unfortunately, the urgent marketing and communication need brought about by the pandemic impeded production. However, we intend to relaunch a quarterly newsletter in the first quarter of 2022.

• The GuilfordWorks Facebook page’s audience grew organically by 10.4% , the NCWorks Guilford County page by 32.6% , and the Guilford County NextGen page by 11.95% (01/20 - 06/21)

• Collectively, the GuilfordWorks staff produced 48 videos. The marketing team made 26 feature videos • GuilfordWorks or NCWorks – Guilford County staff appeared over 50 times on local television outlets

• GuilfordWorks LinkedIn page grew by 250 Followers between January 2020 and June 2021; 208 during PY20 • GuilfordWorks Facebook page reach 95,991 visits during PY20

We conceptualized the graphics for the Mobile Career Center and art-directed the production.

Added online features: blog, job search & events calendar

Introduced a new name and brand identity

Introduced a new, responsive website

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