Greensboro Plan2Play Parks and Recreation Master Plan 2019

GREENSBORO PLAN2PLAY MASTER PLAN - 129

Action 6c. Continue to Support Significant Partnership Arrangements Explore expansion of Greensboro Beautiful’s role - Greensboro Beautiful, Inc. currently focuses on providing support to the public gardens, city-wide clean- ups, and tree planting. If resources allow, Greensboro Beautiful, Inc. should consider expanding its current programs to include educational programs. Similar nonprofit organizations in other cities support the public spaces with in-house plant growing operations, and provide their local gardens and parks with plants. Re-energize the Friends of Greensboro Parks and Recreation Foundation - Connect members of the Friends of Greensboro Parks and Recreation Foundation with Greensboro Beautiful, Action Greensboro, and other successful non-profit local organizations. Develop a “lessons learned” strategy and action plan with the aim of making Friends of the Parks a recognizable and powerful brand within the city. The Foundation should become more proactive in the community, increase its visibility, and expand its mission. The Foundation should be an

Department can explore a contract review staff position or engage an external expert to support this effort. • Encourage Department staff to organizations and civic and economic development groups, including the Greensboro Chamber of Commerce, Rotary Club, Kiwanis Club, and Action Greensboro. • Formalize co-sponsored programs - Co-sponsored programs should follow similar arrangements as formal partnership contracts, with official agreements that meet the criteria to develop strategic relationships - These should occur with local offer programming at Department facilities. These agreements should allow control over the relationships for: ○ Marketing and Co-branding of Programs

advocate for the Department, actively engaging in community outreach and letting residents know what programs are available and what is offered by the city. The Foundation should coordinate with Greensboro Beautiful, Inc. to explore more funding opportunities and fund raise more aggressively through large-scale annual events or festivals. The Foundation can explore opportunities to provide funding for Greensboro Beautiful, Inc. to expand its educational programs beyond the gardens. The Foundation can also consider creating a general “trust fund”; non-restricted donations can be used toward non project- driven initiatives where communities and neighborhoods can apply for “grants” for improvements. Upgrade the Greensboro Farmers Curb Market to keep the partnership viable - Greensboro Farmers Market, Inc. (GFM) operates the Greensboro Farmers Curb Market on behalf of the City of Greensboro. GFM is a 501c3 nonprofit. Through its operation of this historical facility, GFM provides greater Greensboro with opportunities to purchase and learn about local foods in a friendly and diverse social setting. The City contracted the

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