Departmental Objectives  Continue to work closely with the Greensboro Area Convention & Visitors Bureau and the Greensboro Sports Foundation on soliciting statewide, regional and national sporting events, meetings, conventions, and other major events. The Coliseum Complex works directly with the Greensboro Sports Foundation to host Championship events including ACC, NCAA, major national Swimming & Diving Championships and other unique events including US Figure Skating Championships and US Gymnastics Championships.  Continue to host a wide variety of events at the Coliseum Arena, Special Events Center, Aquatics Center, White Oak Amphitheatre, Piedmont Hall, and The Fieldhouse that appeal to all segments and demographics of the diverse Greensboro and Piedmont Triad community.The Tanger Center will further compliment the diversity of events from a robust Broadway Series to Symphony, Concerts and Comedy at the new downtown venue.  Coliseum Parking Department Manager coordinates with GPD and GDOT in pre-planning for traffic operations for upcoming major events to manage around capacity crowds, weather and other instances that would disrupt a patrons journey to the facility.The parking experience at Tanger Center will involve garages in addition to 330 onsite spaces and the same coordination will take place with GDOT and GPD to ensure a safe and expeditious parking experience at Tanger Center.  Continue to promote recycling at all Coliseum Complex events through a variety of public service announcements, signage and electronic messaging systems.  Continue to closely monitor and scrutinize all operating expenses.

Performance Measures

Adopted 2021-22


Budget 2020-21

Projected 2022-23


Workload Measures  Total event attendance  Total number of performances









Budget Highlights: The FY 21-22 Adopted Budget is increasing by $144,041, or 0.3%.  The Coliseum budget includes the mid-year addition of two (2) FTEs, an Advertising Display Manager and a Swim Meet Technician.  Coliseum operations have been significantly impacted by the pandemic including the cancellation and delay of more than 1,000 events. It also forced the delayed opening of the new Steven Tanger Center for the Performing Arts originally scheduled for March of 2020.  The FY 21-22 Coliseum budget projects a more normal number of events and attendees, with full operations expected by the fall of 2021.

Adopted 2021-22 Budget


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