FINAL ADOPTED BUDGET 2020-2021

COMMUNICATIONS DEPARTMENT Communications and Marketing: Provides fully integrated communications and marketing services. The central point of contact for public and media regarding City information. Develops strategic marketing campaigns, news releases, external newsletters, employee communications, and maintains the City’s internal and external internet presence. Greensboro Television Network: Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN produces videos that highlight the people, places and programs that call Greensboro home. Contact Center: Serves as central citizen request center with one single City phone number (373-CITY) for residents and businesses to report problems, ask questions and request services in one contact, provides up-to- date instant access to information from departments; tracks requests and service responses for maximum trend analysis and performance measurement.

Actual 2018-19

Budget 2019-20

Adopted 2020-21

Projected

2021-22

Expenditures by Program Communications and Marketing Greensboro Television Network Contact Center

831,693 440,721 905,081 2,177,495

780,330 499,919 885,406 2,165,655

885,838 439,362 909,610 2,234,810

905,314 460,033 930,057 2,295,404

Total

Actual 2018-19

Budget 2019-20

Adopted 2020-21

Projected 2021-22

Full-time Equivalents by Program Communications and Marketing Greensboro Television Network Contact Center

7.00 4.00

7.00 4.00

7.00 4.00

7.00 4.00

13.00 24.00

13.00 24.00

13.00 24.00

13.00 24.00

Total

Actual 2018-19

Budget 2019-20

Adopted 2020-21

Projected 2021-22

Expenditures by Type Personnel Costs Maintenance & Operations Capital Outlay

1,790,687 386,808 - 2,177,495

1,762,870 340,331 62,454 2,165,655

1,783,105 451,705 - 2,234,810

1,842,917 452,487 - 2,295,404

Total

Adopted 2020-21 Budget

58