Downtown Greenway Year In Review 2025

PUBLIC ART

Pete Beeman’s design for the “Market + Branch” commission (yet to be named) was revealed. This large-scale work will be installed at the SE corner of West Market Street and the Western Branch crossing. The 28-foot-tall stainless steel piece is a giant retro robot with a stylized honeybee on its head, depicting the intersection between technology and nature. The piece has lights and is kinetic, and a bicycle rack will accompany it.

Three decorative crosswalks will be located along the Western Branch section. Beka Butts, a local artist and Westerwood resident, will create a mural on Guilford Avenue to highlight the flora and fauna of the area with a nod to her Mexican heritage.

Students from Weaver Academy will design and install the other two crosswalk murals at the McGee and Cedar Street intersection. Three semi-finalists have been selected and the final design will be commissioned in early 2026.

COMMUNICATION HIGHLIGHTS

3,000+ Email Subscribers

24% Increase Facebook Followers

100% Increase Instagram Interactions

17,000+ Total Followers

In 2025, the Downtown Greenway gained strong visibility across local and regional platforms, with features in the Fox8 Buckley Report, Visit NC, NC Cycling, Downtown Greensboro Inc’s GSO35 Plan, and OurState Outdoors. The greenway was also prominently showcased as window graphics on Action Greensboro’s office, reinforcing its presence in the community. This momentum carried into digital channels, as noted with metrics above.