Creative Greensboro Annual Report 2024-25

Empowering Creatives Creative Greensboro invests in local talent to shape the city’s future through two main programs: Greensboro Residency for Original Works (GROW) and Residency at the Hyers. The department hosted 14 paid artist residencies at the Greensboro Cultural Center in 2024-25, offering free studio space and access to the Stephen D. Hyers Theater. These opportunities empowered local creatives to develop and showcase original works, and produced more than 150 public programs. More Space for Success In the 2024-25 fiscal year, Creative Greensboro provided space and equipment rentals to 126 partners for 233 days at the Van Dyke Performance Space, a 300-seat, black box theater that draws a broad segment of the creative community to the Greensboro Cultural Center. The Creative Activation Partners (CAP) Program offered studio and classroom rentals at the Greensboro Cultural Center for just $10 an hour for creative entrepreneurs. This initiative reflects Creative Greensboro’s commitment to help small businesses grow their audiences and income. This past year, more than 200 CAP renters delivered programs that engaged nearly 25,000 guests.

Every single event held in the space— whether our CultureCon brunch, the Unity Mixer, or the ACEx Awards—was elevated because we had a responsive partner who said, ‘How can we make this work?’ instead of, ‘This won’t work.’

— Jordan Lee

Executive Producer, ACE Spirit Week Festival

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