Career Dislocated Workers Grant Guide

CHAPTER 3 - OUTREACH STRATEGIES AND ALLOWABLE ACTIVITIES

This section serves as a guide to defining allowable outreach activities and developing practices in order to successfully engage diverse communities. Organized around four essential processes, the information that follows will be beneficial to implementing a deep engagement initiative.

Table 3. The Outreach Process

SERVICE DELIVERY

OUTREACH

REFERRALS

RECRUITMENT

Outreach is the steps needed to promote and connect the services of the CAREER NDWG program with individuals, partners, and employers. A key component of outreach is that it is not stationary, but mobile; in other words, it involves meeting someone in need at the location where they are.

Develop Awareness and Knowledge of Local Community Culture

How well do program staff understand local community culture and context?

Initial Components Staff who are well versed in the local culture Diverse staff who can speak the same language as the community

Early Impacts

Later Impacts

Long-Term Outcomes

Participants feel comfortable with staff

Program staff are better able to communicate with local communities Program is better able to meet community needs and address barriers to participation

Established staff presence in local communities

Local community feels comfortable with program staff

Inclusive interpretation, public participation, And success stories

RECRUITMENT: The process of converting targeted individuals from an interested or "attracted" population into CAREER NDWG grant program participants/recipients of services.

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