Adopted Budget 2015-2016

COMMUNICATIONS AND MARKETING DEPARTMENT

2013-14

2014-15 Budget

2015-16 Adopted

2016-17 Projected

PROGRAMS

Actual

Communications and Marketing Offers fully integrated marketing and communications services. Serves as the central point of contact for public and media regarding City information. Develops strategic communications plans, news releases, external newsletters, employee communications, and maintains the City’s internal and external Internet presence. Manages public information requests.

Appropriation

0 0

0 0

636,616

653,671

Full Time Equivalent Positions

6

6

GTN Television

Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN produces videos that highlight the people, places and programs that call Greensboro home.

Appropriation

0 0

0 0

429,569

436,315

Full Time Equivalent Positions

4

4

Departmental Objectives

 Consolidate multiple departments’ advertising and communications efforts into organization-wide marketing plan and brand.  Provide strategic communications and marketing support designed to create greater awareness of City programs and opportunities.  Use communications resources to educate residents and business leaders about the City’s efforts to spur economic growth and job creation in the community.  Provide current news to constituents through City-initiated electronic and print newsletters, and through existing commercial media.  Provide support and information to City Council, the executive team, special events and community meetings.  Quickly, courteously, and accurately respond to concerns and requests for information.

2013-14

2014-15 Budget

2015-16 Adopted

2016-17 Projected

PERFORMANCE MEASURES

Actual

Workload Measures  % of public record requests responded to within 2 business days  Percentage of original daily programming on GTN

--

--

80%

80%

--

--

85%

85%

--

--

100%

100%

 Daily resolution of media inquiries.

--

--

30

30

 Number of Good News stories produced per year  Increase % of social media subscribers city-wide

--

--

25%

25%

2013-14

2014-15

2015-16

2016-17

BUDGET SUMMARY

Actual

Budget

Adopted

Projected

Expenditures:

Personnel Costs

0 0 0 0 0

0 0 0 0 0

744,479 321,706

768,280 321,706

Maintenance & Operations

Capital Outlay

0

0

Total

1,066,185

1,089,986

Total FTE Positions

10.000

10.000

Revenues: Other

0 0

0 0

32,046

32,463

General Fund Contribution

1,034,139

1,057,523

Total

0

0

1,066,185

1,089,986

BUDGET HIGHLIGHTS  The Communications and Marketing Department represents a new department in FY 15-16, created by a reorganization of the Executive Department.  Graphic Services, which includes printing and mailroom services, now reports to the Communications and Marketing Department.

50

Adopted FY 2015-16 Budget