2018 GDOT Annual Report

G R E E N S B O R O T R A N S I T A U T H O R I T Y

a cleaner design with larger route numbers and be color-coded for the type of route (GTA stops will be green and HEAT will be red.) The signs will contain the phone number for customer service and a modern update – a web address for GTA or HEAT. A snowfake will designate whether the stop is part of our snow routes that are activated during winter weather emergencies. Below the bus stop sign, we are also adding live bus tracking information signage. Powered by Transloc, our live bus tracker enables riders to see real-time arrival information through a downloadable mobile phone app or in an internet browser. Of course, we recognize that most, but not all of our riders possess smart phones. The sign features the number to send a text for arrival information. Sending the unique stop number will return the time for the next three arrivals at the stop. Why don’t you try it right now? Text “GTAHEAT 4000” to 41411 or download the Rider app at ridegta.com. GTA Scorecard

SCORECARD A visual synopsis of Greensboro Transit Authority’s progress in providing vital services for our riders and our community. 1 TRANSIT SERVICES

MAY 2018

On-Time

Performance

98.9%FixedRoute 93.6%Paratransit

MONTHLY RIDERSHIP (Passenger Trips)

MONTHLY RIDERSHIP (Passenger Trips)

200,000 340,000 320,000 300,000 280,000 260,000 240,000 220,000

14,000 28,000 26,000 24,000 22,000 20,000 18,000 16,000

April2018

276,525

March2018

281,326

January2018 246,300

February2018 287,000

May2018

271,877

December2017 252,398

April2018

March2018 22,628

22,669

January2018 19,962

February2018 21,415

May2018

23,929

December2017 19,741

MONTHLY REVENUE MILES

MONTHLY REVENUE MILES

120,000 190,000 180,000 170,000 160,000 150,000 140,000 130,000

120,000 190,000 180,000 170,000 160,000 150,000 140,000 130,000

March2018

182,018

January2018 149,825

April2018

179,085

February2018 170,026

May2018

December2017 157,799

174,835

March2018

April2018

169,612

172,352

January2018 154,539

February2018 160,028

May2018

180,416

December2017 149,725

2 CUSTOMER SERVICE

CUSTOMER SERVICE CALLS (Answered in 3 minutes or less)

100% 98% 96% 94% 92% 90% 88%

99.1%

99.3%

99.3%

96.9%

94.1%

92.2%

91.8%

90.2%

89.5%

86%

GTA seeks to serve the community efectively, and we do so by monitoring many data points on a regular basis. How many passengers have we carried? How quickly are we answering customer service calls? How often do we have breakdowns? We know this information – and now you know, too. The GTA Scorecard provides monthly statistics on our operations. Readers can easily see month-to- month comparisons, giving a picture of where we are succeeding and areas for improvement. Review the data and take a short survey on how we are doing ridegta.com. Advertising Revenue Increases In this last fscal year, GTA earned more than $100,000 in annual advertising sales under a recent partnership for contracted advertising services. GTA joined Piedmont Authority for Regional Transportation (PART), Winston-Salem Transit and High Point Transit System to contract Streetlevel Media to sell advertising space. The company tapped into a network of local and national advertisers. After commissions were paid to the agency, GTA’s advertising sales have doubled since the last fscal year. Are you interested in transit advertising? Contact Streetlevel Media at 910-323-9306 or streetlevelmedia.net. May2018 March2018 April2018 GTA Customer Service SCAT Reservations “Where’s My Ride?” GTA Customer Service SCAT Reservations “Where’s My Ride?” VALID COMPLAINTS (Per 100,000 Trips) 2 4 6 8 10 1.84 2.49 4.97 3.18 May2018 March2018 2.53 4.49 April2018 GTA & HEAT SCAT

GTA Customer Service SCAT Reservations

“Where’s My Ride?”

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